The trials and tribulations of asking strangers, family, and friends for their hard earned cash.

Crowdfunding is persuading many individuals to fund your project with small donations — typically in exchange for a “reward” or “perk.”

A donation might be as small as $1 in exchange for a free music download or as large as $1,000 in exchange for tickets to attend a red-carpet movie premiere (one of the rewards for the Veronica Mars campaign!). The more donors, the more cash you raise. If you get thousands of donors, you could raise some serious cash. This concept has made the traditional method of trying to raise financing — from wealthy individuals or big corporations like Warner Bros.

Today, many websites enable nonprofits, artists, musicians — and yes, businesses — to raise money via crowdfunding. These websites, such as Kickstarter and Indiegogo, act as “intermediaries.” They provide platforms that host crowdfunding pitches. If you want to raise money for a project, you develop your pitch, post it on a crowdfunding site and use social media to get the word out about your crowdfunding campaign.

Can any of this truly work for film making?  Award winning documentarian Annie O'Neil returns to the Panel Discussion Room and shares her experiences of this approach.  The failures, the successes, and everything that she learned along the way.

Regardless if you're a filmmaker, an engineer, or a craft maker, this is one panel discussion you don't want to miss.